One. Can you tell us a little bit about yourself and how you got to the position of COO/CFO of Zappos.com? Alfred Lin: I met Tony Hsieh (CEO of Zappos) during our college days. He was the consummate entrepreneur. He and Sanjay Madan, one of Tony’s roommates, took over the…
(read more...)10 Questions with Zappos COO/CFO, Alfred Lin
Written by on Oct. 29, 2009 in Interviews .
The Banner Ad Turns 15
Written by on Oct. 28, 2009 in Uncategorized .
An article written by Nicholas Carlson was featured on BusinessInsider.com yesterday, marking 15 years since the debut of banner ads as we know them. The banner ad, “born” on October 27, 1994, first premiered on Hotwired.com featuring offers from Volvo, AT&T, MCI, Club Med, Zima and 1–800 collect. Frank D’Angelo, ...
(read more...)Google and Bing to Include Tweets in Search Results
Written by on Oct. 27, 2009 in Uncategorized .
Michael Learmonth at Adage wrote an article last week indicating Google and Bing’s plans to integrate Twitter’s real-time updates into search results – a deal that will inevitably increase non-micro-blogger exposure to the site. Although neither side disclosed inancial details of the deal, it may turn out to be a…
(read more...)Good Times Ahead, According to Mary Meeker
Written by on Oct. 22, 2009 in Current .
MG Siegler at TechCrunch recently published a post about Mary Meeker (Morgan Stanley’s Managing Director)‘s recent presentation at the Web 2.0 in San Francisco. The main focus of her presentation, was that, according to recent market analysis, the economy is showing many good signs of recovery. To Meeker, stock markets…
(read more...)Target Markets: Ad Spending Across Four Benchmark Sites
Written by on Oct. 22, 2009 in Infographics , Perspectives .
There’s no secret that different types of websites attract different levels and types of advertisers – but the variance is rarely elaborated upon. For instance, Facebook’s top 100 advertisers spend $49,045,000 per month, while the top 100 advertisers of IMDB ($7,217,400), CNET ($3,094,000), and NYTimes($7,128,500) combined spend about 1/3 ($17,740,000) ...
(read more...)Holiday Forecasting and Price Comparison
Written by on Oct. 21, 2009 in Current .
InternetRetailer.com recently featured a condensed forecast of what the online shopping industry can expect to see this holiday season. The primary source of this forecast, is a recent PriceGrabber 2009 Holiday Report, which argues that 70% of online shoppers will visit price comparison sites, up from 38% just a year…
(read more...)Is Droid Verizon's Answer to the iPhone?
Written by on Oct. 20, 2009 in Current .
Arik Hesseldahl recently published an article at BusinessWeek’s Apple blog, Byte of the Apple, featuring the recent TV spot for the forthcoming Motorola Droid smart phone. The Droid runs Google’s ‘Android’ operating system and is an obvious competitor of the iPhone, especially given that it is coming soon to Verizon. ...
(read more...)10 Questions with Dynamic Logic’s Ken Mallon
Written by on Oct. 16, 2009 in Interviews .
1. So, the first question is: What is so unique or special about Dynamics Logic’s Measurement Tools? Ken Mallon: Well, I guess what is unique is that we have done so many of them and we have so much experience that we can deal with different situations that come up…
(read more...)18 Of The Most Memorable Guerrilla Marketing Campaigns
Written by on Oct. 15, 2009 in Perspectives .
Not every company has a multimillion dollar advertising budget to work with. And increasingly, even those that do are turning to more creative means of reaching their audiences. Many consumers have become averse to slick commercials and polished sales pitches over the years, causing savvy marketers to adapt with offbeat, ...
(read more...)2010 To Be A Big Recovery Year for Online Advertising
Written by on Oct. 15, 2009 in Current .
Fred Aun recently posted an article on ClickZ, showcasing a recent forecast by Interpublic Group’s Magna Media Services. According to Magna, although total spending on Internet and mobile advertising is expected to decline three percent in 2009 from 2008, substantial growth can be expected for the near future – 5…
(read more...)More Holiday Shoppers to Look Online
Written by on Oct. 13, 2009 in Current .
A recent article featured on MediaPost, cited the outcome of a recent survey (by Burst Media) detailing the projected behavior of holiday shoppers this coming season. The survey revealed, that overall holiday spending will likely be down from last year, but a majority of holiday shoppers will go online to…
(read more...)If Facebook Were a Country
Written by on Oct. 8, 2009 in Infographics .
It’s no secret that Facebook’s population recently surpassed that of the United States, nor that it’s revenue is comparable to the GDP of small country. So, with all the talk about the rapid growth and profitability of the site, we decided to take a closer look at where the money…
(read more...)Online Targeting, Time Matters
Written by on Oct. 7, 2009 in Current .
Yesterday, NielsenWire featured an article written by Jon Gibs, which presented some powerful ideas about audience-targeting, and discusses the relationship between exposure to, and frequency of advertisements vs. “dwell time”. Summary: “Why do advertisers still debate the value of online advertising? Because no precise measure of online audience delivery exists. ...
(read more...)Men are Hunters, Women are Browsers?
Written by on Oct. 6, 2009 in Current .
I recently came across an interesting article on GetElastic that gives profound insight into the different ways in which men and women perceive and operate within the online marketplace. The article, written by Linda Bestos, cites a recent study by Southern Illinois University on which priorities men and women value. ...
(read more...)Online Cart Abandoners Return To Buy
Written by on Oct. 5, 2009 in Current .
According to a recent study by McAfee, 65% of online shoppers who abandon their carts during the check-out process, soon return to complete the transaction, with the largest number of these shoppers returning to buy after one to two days. This study, titled ‘Digital Window Shopping: The Long Journey to…
(read more...)Living in a Post-Click World
Written by on Oct. 1, 2009 in Current .
Yesterday, AdAge published an interesting article about living in a ‘post-click world’, which drew from a recent study conducted by ComScore. This study (titled, Natural Born Clickers), found that the number of people who clicked through display ads dropped 50% in less than two years, and, that 8% of Internet…
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