A recent post on Zippycart.com describes how Europeans are increasingly engaging online shopping Out of European countries, The UK experienced the strongest growth online. which now accounts for 10% of British retail spending. The is noteworthy because, while consumers in the U.S. are well accustomed to online shopping, the UK market has only recently began to warm up to online shopping; this is especially impressive given the current economic climate.
Optimistic forecasts predict that online shopping will increase substantially in 2010. The leap in revenue will most likely come from the online shopping craze-hitting countries such as: Spain, France and Poland. With the expected growth for online, it is apparent that European brick-and-mortar stores are in great need of a new game plan. Interestingly, the European Union is considering taking measures to protect brick-and-mortar stores from the overwhelming competition by making it mandatory for online e-tailers to also have a storefront. Many suggest that this could have repurcussions for online mega-stores which operate in Europe (ie., Amazon, etc), as well as existing online-only retailers, but much remains to be seen.via zippycart