Display Ads: The Same Old Thing

Written by buysight on Feb. 5, 2010 in Infographics .

Display advertising has been around for sometime now. In fact, modern display advertisements are nothing more than today's version of early print advertising, which date back to the late 19th and early 20th centuries. Today's advertisements are still placed according to demographic targeting rather than intent to purchase, and display still simply uses images of a product to entice potential customers. The only real difference between modern display advertisements, is that web-users can now click through the ad to the advertiser:

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  1. Tom
    Tom on Feb. 10, 2010
    OK, nice observation. So what are your *suggestions* for actually innovating online advertising?
  2. John
    John on Feb. 10, 2010
    Is there a point to this? What product advertisement wouldn't have the product on it? It has nothing to do with innovation, or lack thereof as your first image would have us believe. Seems like a no-brainer to me.
  3. chluaid
    chluaid on Feb. 10, 2010
    I was thinking just the other day about the advertising images for the iPad and every screen before it, from huge plasma to smartphone. The common theme is generally some calming but colourful image - balloons, butterflies, rainbows, rubber balls bouncing down some San Francisco street, as if to say "look everyone! It has colour!" I wonder how long it'll be before some trail-blazing advertising exec says "hey guys, being post 1975, I think our customers now know that screens are colour.. what else can we do?"
  4. Marie Prentice
    Marie Prentice on Feb. 11, 2010
    I'm thinking the innovation is in the fact that online advertising can now be interactive. However I must add that demographic targeting is certainly not the only factor in product placements of online advertising for example there are algorithms that channel the placement of an ad in relation to affiliated content (like ads on blogs or websites); popularity; and customization and choice that is available to whomever owns the space that the advertisement is featured on (plus more...). Although it's still very interesting to see the comparison in the actual design/concept!
  5. steve
    steve on Feb. 27, 2010
    I see a lot of differences actually... seems like older ads tended to have a lot more copy also, the newer ads seem to have a lot more graphic design elements whereas the older ones have less, but emphasize large photographs more.

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