The New York Times posted an article on Sunday, by Teddy Wayne, revealing that for the first time ever advertisers spent more on Internet marketing in 2009 than on magazine marketing. This news came through a report from ZenithOptimedia, which purported that Internet ad spending is on pace to eclipse…
(read more...)Internet Ad Revenue Reaches New Milestone
Written by on April 28, 2010 in Uncategorized .
Who's Shopping Online?
Written by on April 23, 2010 in Infographics .
Online Shopping is growing, both in the US and internationally. However, there are pretty notable differences in the ways that people engage the online marketplace, based on such factors as, age, race and gender (among others). This graphic takes a look at who is shopping online, and how they are…
(read more...)Bellwether Report Points to Signs of Advertising Recovery
Written by on April 21, 2010 in Uncategorized .
The Guardian posted an article this week on the newest Bellwether report, which is indicating signs of recovery in the advertising industry. The UK advertising industry, which has seen companies slashing their budgets during the last two and a half years now, is starting to pick back up with more…
(read more...)Research Shows That Coupons Are Back
Written by on April 16, 2010 in Uncategorized .
Coupons may have once been on the brink of extinction, but after a three year downward trend in redemption, 2009 finally witnessed some changes. As an article on Nielsen.com summarizes, coupons work – not just for the consumer – but the retailer and manufacturer as well. Previously, coupon redemption peaked…
(read more...)Social Media is not Social Networking
Written by on April 16, 2010 in Uncategorized .
“Social Networking” and “Social Media” are terms often bandied about without a real understanding of any differentiation between the two. Patrick Keane, author of a recent article posted on Advertising Age, helps distinguish between the terms and how companies can best utilize these online tools. The social nature of the…
(read more...)Online Retail Showing Growth in Q1
Written by on April 15, 2010 in Uncategorized .
According to three recent studies, produced by Forrester, Mastercard and MyBuys, online retail experienced considerable growth in the first quarter of 2010. The Forrester report, as described by Shop.org’s Fiona Swerdlow, shows a Q1 year over year growth of 12.3%. Over half of the retailers that participated in the study…
(read more...)How Much Are You Worth to Merchants?
Written by on April 12, 2010 in Infographics .
Keyword prices represent how merchants perceive the value of marketing to potential customers. It is essentially the value of reaching specific audiences, with prices adjusting based on competition and search volume. Below, we took a look at some of the more popular keyword categories for consumer products, as well as…
(read more...)Online Advertising Up 2.6% in Q4 2009
Written by on April 7, 2010 in Uncategorized .
The Interactive Advertising Bureau (IAB), along with PricewaterhouseCoopers LLP, just released their annual Internet Advertising Revenue Report for 2009. The report shows Internet ad revenues for the whole year were $22.7 billion, down by 2.4%. But it also revealed a strong Q4, which earned 2.6% more than the same quarter…
(read more...)1/3 of Consumers Use 3 or More Channels to Buy
Written by on April 6, 2010 in Current .
Retailsolutionsonline.com posted a story this week, written by Matt Pillar, highlighting a recent retail survey conducted by commerce solutions provider ATG. The results of the survey, confirmed that most consumers use multiple, online channels to research products as well as make purchases. ATG‘s survey included responses from 1,054 consumers, 78% ...
(read more...)Increasingly, States are Looking to Tax Online Retail
Written by on April 2, 2010 in Uncategorized .
WSJ recently released an article that features the details of the current attempted crackdown on taxpayers who fail to pay sales tax on goods purchased outside of their home state. The crackdown, however, is really more like a “track-down” of the goods that people have purchased out of state. On…
(read more...)Search Growing at an Alarming Rate
Written by on April 1, 2010 in Uncategorized .
Following the recent release of SEMPO’s annual State of Search Engine Marketing Report, Econsultancy ( the company which partnered with SEMPO to bring us the findings), posted an article breaking down its findings. The report, which boasts a global and comprehensive view of the massive search industry, shows that despite…
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