Have you ever wondered who the typical jewelry buyer was? Perhaps not surprisingly, jewelry buying is still largely done at brick-and-mortar retailers. However, the online jewelry industry has grown rapidly over the past decade (even despite the current, global recession), a trend that is not expected to slow down any time soon. The graphic below illustrates the anatomy of a typical jewelry buyer, who he is, what he buys and when he buys it:
(click image to enlarge)
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