An entire economy of companies and services, generally categorized as “demand side,” has arisen to deliver advertising to specific people rather than on a certain page or in a certain context. Some in the industry think this is a temporary shift, reflecting a lag in publishers’ ability to appropriately package their own inventory to take advantage of new data and other capabilities. I’m not so sure.
(read more...)Audiences Challenge Content For the Throne
Written by on Oct. 25, 2010 in Current , Perspectives .
Data, Privacy & Better Advertising
Written by on Oct. 20, 2010 in Perspectives .
We don’t need “uncomfortable” amounts of data to do a better job creating ads for our clients; we just need the right data and the ability to draw appropriate insights from it.
(read more...)Halloween E-Commerce Comes Back To Life
Written by on Oct. 15, 2010 in Infographics .
Holiday shopping figures are often viewed as significant indicators of the current economic climate, and Halloween is no exception. This year, the Halloween shopping numbers have climbed out of the grave they were in last year and returned to the levels they were at in 2008. And with more and…
(read more...)Unlocking the Value of Online Display for Direct Response
Written by on Oct. 12, 2010 in Current , Perspectives .
Today’s display ad market is a far cry from what was on offer just a few years ago. Ad exchanges, real-time bidding systems, and more have created a marketplace that direct marketers can use to create cost-effective campaigns that might not have been possible before.
(read more...)Holiday Shopping Starts, Bricks No Longer Dominate
Written by on Oct. 8, 2010 in Perspectives .
With nearly 60% of consumers planning to shop online this holiday season, it would seem that one of the oldest adages in retail is losing its cogency. “Location, location, location” as the saying goes, are the three most important things in retail, but what happens when everyone essentially has the…
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