Updated. Record-breaking online shopping continues to set the pace for retail. Buysight data indicated that the Monday, Tuesday, and Wednesday after Thanksgiving were going to be record-breakers, and comScore numbers have confirmed it.
According to comScore data, online retailers rang up over $1.25 billion in sales on Cyber Monday and kept on going, breaking the $1 billion mark on Tuesday and Wednesday as well. Only last year's Monday-after-Thanksgiving shop-a-palooza had ever broken the big, one-day "B" mark before.
Consumers continue to be drawn by free shipping deals, with over 64% of online transactions fee-free during the peak week. 78% of shoppers say free shipping is important them.
Promotions in general were an important part of the mix, with key retailers pushing their online-only deals and bargains more than ever before.
Update: ComScore is reporting that online holiday sales were $37.2 billion, up 15% over last year, with 10 individual days breaking the $1 billion mark. CyberMonday was the top day, with over $1.25 billion in sales. Black Friday showed the biggest gains, up 26% over last year's sales.