The debate over the collection and use of data via cookies—the heart of any behavioral advertising program—is quite different than the spam problem faced in the email world. In a Digiday article, CMO Jeff Weitzman argues that unlike the spam problem, the industry can and will find the right path with data.
(read more...)Cookies and Spam
Written by on April 25, 2012 in Perspectives .
Buysight Featured in Silicon Valley/San Jose Business Journal
Written by on April 23, 2012 in Interviews .
Buysight was featured in this respected business journal. The piece includes a nice overview of our industry and business and comments from clients and analysts. http://www.bizjournals.com/sanjose/print-edition/2012/04/20/buysight-serves-up-ads-based-on-what.html?s=print
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