1. What is your background, and how did you make it to Shopping.com? Tomer Shoval: I’m actually a veteran at Shopping.com. I’ve been with the company for nine years. I started as a Jr. Content Specialist 2000. Since then, I have been able to on take more responsibility and move…
(read more...)10 Questions with Shopping.com North America Director, Tomer Shoval
Written by on Sept. 18, 2009 in Interviews .
Permuto at the iMedia Brand Summit
Written by on Sept. 17, 2009 in Permuto Life .
Permuto was well represented by our illustrious Director of Sales, Deanne Swartz, at the recent, invite only, iMedia Brand Summit at Coronado, California, September 13 – 16, 2009. The event is an annual summit between media sales pros and some of biggest brands who are spending on online advertising. Here…
(read more...)The 10 Most Common Mistakes in Online Advertising
Written by on Sept. 17, 2009 in Perspectives .
It’s no secret the recent economic crisis has forced many businesses to rethink their marketing and advertising expenditures. While, not long ago, many were once satisfied with ad reach and exposure, ad executives and business owners have become increasingly concerned with ad efficiency and ways to increase ROI. If you…
(read more...)Multi-Channel Shoppers Spend More
Written by on Sept. 16, 2009 in Current .
SEOMoz recently published a story on Global Retail Insight’s (a subsidiary of IDC), report on multi- and omni-channel shopping. Based on extensive surveying, this study determined the various spending rate by customers when shopping multiple channels – ie., store, m-commerce and through social networks. The study indicated that multi-channel shoppers…
(read more...)How Price Comparison Can Win Customers
Written by on Sept. 15, 2009 in Current .
Ever thought that showing your competitors’ prices on your site was a bad idea? Well, a recent study by the E-Tailing Group found that,”...63% of online consumers who comparison shop like to see competitors’ prices while shopping on a retailer’s web site, and 39% say such a display would make…
(read more...)Life Stage to Predict Online Spending Research
Written by on Sept. 14, 2009 in Current .
Just came across this interesting article in Internet Retailer called, “Using a Consumer’s Life Stage to Predict Online Spending.” The core finding of the article is that basic demographics may not be the best indicators of online shopping behavior based upon a study conducted by Acxiom. From the data there…
(read more...)Tweeting for Customer Service
Written by on Sept. 14, 2009 in Current .
I recently stumbled upon Chris Lake’s most recent article at econsultancy.com, which addresses ‘tweeting’ and how businesses should use this service to communicate with customers. Most people have their own opinion of Twitter, and like it or not, not everyone understands the micro-blogging service. When used correctly, Twitter offers a…
(read more...)How Important are Long Tails?
Written by on Sept. 12, 2009 in Current .
The long tail – the very specific and long search term – has a different performance than ‘short tails’. Isolated long tails may not constitute a significant percentage of your traffic, as Scott at SeoMoz illustrates, but together they cannot be ignored. Much like the long tail applies to SEM, ...
(read more...)10 Questions with Permuto Founder, Shaukat Shamim
Written by on Sept. 11, 2009 in Interviews .
1 .What does “effective” online display advertising mean to you Shaukat Shamim: Today Search Engine Marketing is approximately $20B dollar market and continues to set the bar. Advertisers continue to spend in SEM due to the fact it is economically effective and efficient for them. Search has the element of…
(read more...)Who is Lining Google's Pockets Today?
Written by on Sept. 10, 2009 in Infographics .
Ever wanted to know how much advertisers spend on Google Adwords? It probably comes as little surprise that Google has taken over as the search engine of choice for 4 out of 5 online advertisers. Nor, that this form of search advertising accounts for nearly all of Google’s revenue. We…
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