Our data suggest a nuanced view of frequency capping, one that needs to be understood in the context of recency both to the behaviors that inform targeting and the last ad served.
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Entries by jweitzman
Frequency, Recency, and Responsiveness
Written by on April 7, 2011 in Data , Performance .
Does It Work? You Bet.
Written by on April 5, 2011 in Current , .
We share some stats we use to help understand the incremental sales that our programs generate for clients. The results demonstrate that the ad campaigns are generating incremental sales above and beyond the natural or induced return traffic due to other factors.
(read more...)Attribution & Experimentation
Written by on March 31, 2011 in Perspectives .
Marketers need to understand how different programs work together to both widen the marketing funnel and move consumers through it toward purchase. Experiments can help them build attribution models that properly reflect the contributions of different marketing programs.
(read more...)Thanks For Visiting! See You Soon.
Written by on March 29, 2011 in Current , Perspectives .
Keeping your brand message in front of pre-qualified, interested consumers needs to be an “always-on” advertising tactic.
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