Successful RTB is somewhat like successful SEO – it’s part art and part science. Each exchange has its own learning curve and quirks. What works on one exchange doesn’t necessarily work on another. Bidding strategies can be counterintuitive. The ability to make intelligent bids using proprietary bidding technology is what separates the pros from amateurs in the RTB world, and that’s one of the keys to Buysight’s success.
(read more...)Performance
Performance Marketing
Buying in Real Time for Retail
Written by on May 17, 2011 in Data , Performance .
Landing Page Testing & Optimization
Written by on May 11, 2011 in Performance .
Retailers should make testing and optimization of their product pages a cornerstone of their merchandising strategy. High-performance landing pages are critical to achieving high return on advertising spend. No sense spending money driving traffic to your website it you aren’t closing the deal after they arrive.
(read more...)Frequency, Recency, and Responsiveness
Written by on April 7, 2011 in Data , Performance .
Our data suggest a nuanced view of frequency capping, one that needs to be understood in the context of recency both to the behaviors that inform targeting and the last ad served.
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