We’re often asked why we charge on a cost-per-click basis instead of taking a cut of revenue based on a view-through attribution model as so many (but not all) of our competitors do. Using CPC is, for most advertisers, the clearest relationship between marketing dollars spent and value received.
(read more...)CPA
Tag : CPA
Attribution, Cost-Per-Click, and View-Through
Written by on Sept. 23, 2011 in Perspectives .
