The debate over the collection and use of data via cookies—the heart of any behavioral advertising program—is quite different than the spam problem faced in the email world. In a Digiday article, CMO Jeff Weitzman argues that unlike the spam problem, the industry can and will find the right path with data.
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Tag : advertising
Cookies and Spam
Written by on April 25, 2012 in Perspectives .
Yahoo Study Finds Web Reduces Impulse Shopping
Written by on May 31, 2011 in Current , .
A recent study by Yahoo and Universal McCann examined the impact of the Internet on shopping behavior. Yahoo’s summary of the findings is available here. Turns out that people are less impulsive these days, using online resources to turn shopping into more of a group process than before. 55% said…
(read more...)Landing Page Testing & Optimization
Written by on May 11, 2011 in Performance .
Retailers should make testing and optimization of their product pages a cornerstone of their merchandising strategy. High-performance landing pages are critical to achieving high return on advertising spend. No sense spending money driving traffic to your website it you aren’t closing the deal after they arrive.
(read more...)Buysight Execs Speaking at Industry Events This Week
Written by on May 4, 2011 in Current , .
Buysight CEO and Founder Shaukat Shamim will take the stage at Digital Hollywood Spring in Marina Del Ray, CA and CMO Jeff Weitzman will lead a panel at Digiday: Target in New York City, each on Thursday, May 5.
(read more...)Multiple Touchpoints Drive Sales
Written by on April 28, 2011 in Current , .
A study of online retailers by Sucharita Mulpuru found that nearly half of purchases followed multiple exposures to web marketing efforts. The data highlights opportunities for retailers to think beyond the traditional “last-click” measurement they typically attribute to marketing programs.
(read more...)Loyalty & Remarketing
Written by on April 21, 2011 in Perspectives .
As Will Rogers said, “A stranger is just a friend I haven’t met yet.” That anonymous user on your product page may have only stopped by once, but they’re loyal customers-in-waiting. That’s why remarketing isn’t a media buy, it’s a marketing program that should always be running; making the most of all of your other marketing programs, and turning visitors into loyal customers.
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The full-year numbers from the IAB‘s PWC study are in, and they look pretty darn good. Revenues broke a record for Q4 at $7.45 billion, up 19% from Q4 2009. The $26 billion total for the year was a 15% increase over the year before. While paid search was still…
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According to new research from Forrester, conducted over two years with Shop.org, social networks like Facebook have not generated any significant revenue or ROI for online retailers. Other media may be more effective at presenting the offer that generates a sale, but social and other sources of intent data will help bring consumer and merchant to that moment.
(read more...)A recent study by Yahoo! shows that people spend more time with and are more engaged by ads that are personally relevant to them. It may seem a bit obvious, but there are plenty of doubters out there. Yahoo and Innerscope Research found that users spent 25% more time “fixated…
(read more...)Frequency, Recency, and Responsiveness
Written by on April 7, 2011 in Data , Performance .
Our data suggest a nuanced view of frequency capping, one that needs to be understood in the context of recency both to the behaviors that inform targeting and the last ad served.
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