When half of the heads of marketing at most of the biggest-spending sectors of the economy say their #1 priority is profitably and repeatedly engaging customers in transactional relationships, I’d say we’re certainly not wasting our time figuring out how to do it exceedingly well.
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Tag : branding
Marketers Focused on Consumers More Than Branding
Written by on June 22, 2011 in Current , Perspectives .
