Buysight data indicated that the Monday, Tuesday, and Wednesday after Thanksgiving were going to be record-breakers, and comScore numbers have confirmed it. Online retailers rang up over $1 billion in sales on Cyber Monday and kept on going, breaking the $1 billion mark on Tuesday and Wednesday as well.
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Holiday eCommerce 2011
Written by on Nov. 22, 2011 in Current , Data , Infographics .
Online retailers are gearing up for a big holiday season. Consumers are using their mobile devices more than ever, and online retailers are pushing their promotions up from Cyber Monday and muscling in on the Black Friday action. It’s another holiday Frantic Four, and the shopping carts are filling up!
(read more...)Economic Jitters Dampen Holiday Sales Growth Projections
Written by on Oct. 25, 2011 in Data , .
According to the National Retail Federation, holiday spending will increase only 2.8% this year over last year’s surprising strong sales. Total holiday spending is expected to be $465.6 billion. Retailers are expected to hire nearly 500,000 seasonal workers, jobs that are sure to be a welcome respite from continued unemployment…
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The full-year numbers from the IAB‘s PWC study are in, and they look pretty darn good. Revenues broke a record for Q4 at $7.45 billion, up 19% from Q4 2009. The $26 billion total for the year was a 15% increase over the year before. While paid search was still…
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According to new research from Forrester, conducted over two years with Shop.org, social networks like Facebook have not generated any significant revenue or ROI for online retailers. Other media may be more effective at presenting the offer that generates a sale, but social and other sources of intent data will help bring consumer and merchant to that moment.
(read more...)A recent study by Yahoo! shows that people spend more time with and are more engaged by ads that are personally relevant to them. It may seem a bit obvious, but there are plenty of doubters out there. Yahoo and Innerscope Research found that users spent 25% more time “fixated…
(read more...)Frequency, Recency, and Responsiveness
Written by on April 7, 2011 in Data , Performance .
Our data suggest a nuanced view of frequency capping, one that needs to be understood in the context of recency both to the behaviors that inform targeting and the last ad served.
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