Two authors from Ryerson University in Toronto published an article questioning the wisdom of loyalty incentives for brands that already have high customer satisfaction. If loyal customers are staying loyal, focus the rewards on helping your loyal customers find new customers. Spend your budget on getting new customers and window shoppers to experience the service that is keeping existing customers loyal.
(read more...)loyalty
Tag : loyalty
Study Questions Loyalty Programs
Written by on June 30, 2011 in Current , .
Marketers Focused on Consumers More Than Branding
Written by on June 22, 2011 in Current , Perspectives .
When half of the heads of marketing at most of the biggest-spending sectors of the economy say their #1 priority is profitably and repeatedly engaging customers in transactional relationships, I’d say we’re certainly not wasting our time figuring out how to do it exceedingly well.
(read more...)Loyalty & Remarketing
Written by on April 21, 2011 in Perspectives .
As Will Rogers said, “A stranger is just a friend I haven’t met yet.” That anonymous user on your product page may have only stopped by once, but they’re loyal customers-in-waiting. That’s why remarketing isn’t a media buy, it’s a marketing program that should always be running; making the most of all of your other marketing programs, and turning visitors into loyal customers.
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