The debate over the collection and use of data via cookies—the heart of any behavioral advertising program—is quite different than the spam problem faced in the email world. In a Digiday article, CMO Jeff Weitzman argues that unlike the spam problem, the industry can and will find the right path with data.
(read more...)press
Tag : press
Cookies and Spam
Written by on April 25, 2012 in Perspectives .
Buysight Featured in Silicon Valley/San Jose Business Journal
Written by on April 23, 2012 in Interviews .
Buysight was featured in this respected business journal. The piece includes a nice overview of our industry and business and comments from clients and analysts. http://www.bizjournals.com/sanjose/print-edition/2012/04/20/buysight-serves-up-ads-based-on-what.html?s=print
(read more...)
