According to new research from Forrester, conducted over two years with Shop.org, social networks like Facebook have not generated any significant revenue or ROI for online retailers. Other media may be more effective at presenting the offer that generates a sale, but social and other sources of intent data will help bring consumer and merchant to that moment.
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Tag : social-media
Moms of Tweens Do More Online Shopping And Sharing
Written by on Aug. 16, 2010 in Uncategorized .
The results of a recent study about Moms with “tweens”, undertaken by BIG Research, provided some useful results. The study, which was released last week and also discussed on Internetretailer.com by Allison Enright, revealed that moms of tweens (children 8 to 12 years old) do more online shopping and sharing…
(read more...)Aided By Social Media, Global Ad Spend Set To Increase 3.5%
Written by on July 22, 2010 in Uncategorized .
According to an article on Reuters, media buyer ZenithOptimedia has increased its 2010 global advertising industry growth forecast from 2.2 percent to 3.5 percent. This marks their third 2010 forecast increase due to the accelerated economic recovery across the U.S. and Europe. Because of the sheer market size, North America…
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