Marketing Platform Features
Buysight's success is built on three core competencies:
- Real-Time Data
- Media Buying
- Dynamic Creative
Those three pillars support unique industry-leading features and capabilities that, along with excellent campaign management features, ensure Buysight exceeds your expectations.
Buyer Targeting™ starts with real-time analysis of product-specific shopper behavior. Every new bit of data instantly adds to our ability to know what they are shopping for and when they are likely to make a purchase. Learn more about Buyer Targeting™ and our real-time Buyer Intent Map.
Understanding your customers is just the start. Once they leave your site, it's our job to find them again and deliver the perfect ad ... at the right price. Buysight is integrated with all of the real-time media exchanges and bid and ad servers are tightly integrated to perform the most sophisticated real-time bid optimizations in the industry. We also have numerous direct publisher relationships to buy high-quality, effective ad impressions directly from the source. Learn more about Media Buying and why it's so important.
The banner ad itself is where the rubber hits the road. Creative can make the difference between making the sale and missing the boat. Buysight's ads are completely dynamic, built with real-time data as the ad is being served. Featuring product-level personalization, recommended products, targeted offers, and more, our ads work better because they are better. Learn more about Dynamic Creative.
Choose from the topics on the left to take a deeper look at how Buysight advertising solutions work, or visit our Solutions pages to see how they'll work for your business.