Dynamic Creative Optimization
Buysight's dynamic, personalized ad units are actually on-page apps that use real-time data to display the right products and offers to every consumer. Every dynamic ad Buysight features:
- Your Brand — your ads are a reflection on your brand and have to look great.
- Personalization — the right products for every ad impression.
- Recommendations — intelligent in-ad merchandizing to boost performance.
- Targeted & Timed Offers — different offers for different user segments.
- Price Comparisons — highlight the savings.
- Free Creative — attractive, effective ads at no extra cost.
Personalized Ads for Retargeting
Buysight's Buyer Targeted™ ads for Product Retargeting programs tap into real-time intent data on-the-fly to decide what product the consumer is most likely to respond to, and what related products they might also be interested in. We select the offers you've made available for that product, and wrap it all up in rich media dynamic ad creative that gets attention and reflects well on your brand.
Our personalized ad creative really hits its stride when it leverages your product catalog feed and product images. Every time an ad is served we pull the latest product photos and pricing into the ad. We can even show price comparisons right in the ad unit.
Merchandized Product Ads
Our Audience & Promotional Retargeting solutions and our Prospecting & Branding solutions target broader audiences than our personalized retargeting campaigns, but that doesn't mean you can't take advantage of Dynamic Creative. Curate lists of products to promote to different audience segments or for specific promotions and boost your performance. Use Merchandized Product Ads to:
- Move a select group of products
- Drive holiday sales
- Introduce new product lines
- Advertise product combinations like complete outfits or a product and its supplies
The possibilities are endless and the performance outstanding.
Third Party Ad Serving
Buysight supports all major third party ad servers for tracking and ad serving when appropriate for the campaign.