Real-Time Data Analysis
When the goal is driving incremental sales, success depends on three things:
- Understanding purchase intent at the individual shopper level in real time
- Responding to that intent, also in real time
- Understanding the dynamics of each advertiser site to increase sales
Search engine marketing works because it follows this formula. Traditional online display campaigns fail on all three counts. Buyer Targeting, built on our unique Buyer Intent Map, finally brings the winning formula to online display advertising. It's Big Data and it's working to increase your sales.
Buyer Targeting focuses on individuals and their actual shopping activity, right up to the moment they see an ad. Like search marketing, it instantly responds to individual consumer intent, but unlike search, you don't have to wait around for the consumer to ask you for a response. It's also important to understand what other, similar shoppers have done in the same circumstances. So Buysight scores every product to understand what factors lead to purchases. Combining user intent with product-specific analytics gives us an unbeatable advertising product.
Buyer Intent Map™
The Buyer Intent Map analyzes the shopping activity of a majority of shoppers across the Internet and scores what specific products they are likely to buy and when. Every new bit of data instantly adds to our ability to understand what they are shopping for and when they are likely to make a purchase.
The Buyer Intent Map is the core of the Buysight advertising solution. Every consumer has a "map" that scores their purchase intent for one or more products. Our Buyer Targeting engine makes decisions based on each consumer's Map. There's nothing else like it!
Why is it hard to do?
Purchase intent "signals" are all over the web. Shoppers visit merchant sites, shopping comparison sites, savings sites, group buying sites, social sites, and more as they move from considering a number of different products to purchasing a specific product. Getting a useful picture requires a continuous stream of real-time data for a critical mass of online shoppers. It requires an analytical engine that can turn all of that raw data into insights about what each consumer wants to buy, knowing which signals matter and which don't.
If we just showed shoppers the last product they looked at or a few of the products they looked at, we'd be pretty much as good anyone else in the business. But if you want results, you've got to work harder. Buysight developed a sophisticated recommendation engine and built it right into our ad targeting system. So every ad is carefully merchandized to present a set of products designed to catch that shopper's attention and bring them to your store. It's just another way Buysight adds performance and value to your ad programs.