Buysight in the News
Lead411 - July 25, 2012
Each day, the Lead411 research team scours through 600+ press releases and business articles including venture capital fundings, company launches, new office openings, customer press releases, etc. This information has given insight to which are the fastest growing companies in the U.S. The "Hottest Companies" awards have been created to recognize these fast growing companies in different geographic regions. This particular list originally started with over 3190 companies and it has been narrowed down to the top 80, Buysight among them.
Silicon Valley/San Jose Business Journal - April 23, 2012
Ad retargeting, a process that uses data gathered while people are browsing online to serve up ads on sites they visit and products they’re actually interested in is big business for Sunnyvale’s Buysight Inc., an advertising startup founded by industry pioneers who developed Yahoo Inc.’s advertising platform.
Ad Operations Online - Aug. 1, 2011
In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.
ClickZ - June 28, 2011
Buysight is mentioned in this article on the rise of display advertising online.
iMedia Connection - June 8, 2011
CMO Jeff Weitzman's article concludes that: despite its size and scope, Facebook does not yet appear to be a significant driver of retail sales; data-driven targeted display ads give marketers new options for delivering advertising to consumers; with the right tools, Facebook could provide the purchase intent data that drive effective retail marketing.
PrivacyChoice - May 11, 2011
“The PrivacyChoice database has become a key resource for anyone concerned with privacy and targeted advertising,” said Shaukat Shamim, CEO of Buysight. “Our participation in the verification program underscores Buysight’s commitment to transparent and accountable privacy practices.”
iMedia Connection - April 14, 2011
Is there a way to get those retargeting rates of return, on a significantly broader scale? A company called Buysight believes it has the answer. This ... Silicon Valley-based start-up has figured out an ingenious way to target more genuine category and brand intenders, delivering results that rival those for retargeting, but with much larger universes. And you buy it CPC, just like Search!
Digiday Daily - Feb. 15, 2011
Buysight is a behavioral targeting company focusing on ecommerce and social activity data for brands and marketers. Shaukat Shamim, co-founder and CEO of Buysight spoke with DIGIDAY : DATA about the changes in the industry as well as the newer trend of "remarketing".
MediaPost - Nov. 10, 2010
"Knowing that in-the-moment intent becomes more important than learning consumers' hobbies or the car they drive, according to Jeff Weitzman, CMO of Buysight (formerly Permuto), which focuses on remarketing, acquisition and real-time branding. The company collects real-time data about consumer shopping behavior, which it scores on intent to purchase products. Weitzman says the new frontier for behavior points to real-time targeting. For highly transactional-driven advertisers, such as retailers and the brands that depend on retail to drive their own sales, general-interest audience categories aren't efficient enough."
New York Times - Oct. 25, 2010
Richard Johnson joined Buysight, formerly Permuto, Palo Alto, Calif., in a new post, senior vice president for sales. He had most recently been senior vice president for media sales at Adify.
iMedia - Oct. 11, 2010
Display advertising is largely undervalued and misunderstood in today's world of direct response and performance-based advertising. For many marketers, particularly retailers, search has been the preferred channel for its ability to tap into consumer interests and deliver targeted ads based on stated intent. This basic formula works -- it's consistent, reliable ROI, and it's a safe bet for marketers who need to show measurable return from their investment.
BizReport - Oct. 8, 2010
According to Buysight CMO Jeff Weitzman, the name change is about more accurately branding the platform so that marketers know exactly what they are getting - customer acquisition, remarketing and real time branding. "Buysight gathers timely shopping transaction and activity data, and transforms that data into real-time insights," said Weitzman. "By leveraging data from our Buysight Co-Op and turning that data into actionable insights, we are able to accurately predict what over 65 million individual shoppers what to buy and connect them to companies that best meet their needs with instantly personalized, relevant offers for products they are interested in."