Press Releases
Buysight Completes $8 million Series B Financing
March 21, 2012
Buysight, a leading retargeting and performance display advertising company, announced today that it has received $8 million in its second round of venture capital funding, and has hired Brian Ball as its Vice President of Business Operations and Account Management. (read full text...)
Buysight Partners with BrightTag for Server-Side Tag Solution
Oct. 17, 2011
BrightTag, Inc., today announced that Buysight is part of the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag links site owners with Buysight's Buyer Targeting services in real time through a server-to-server direct connection rather than through the browser. Buysight has live implementations with BrightTag and several clients. (read full text...)
CMO Weitzman To Speak At Two DMA:2011 Sessions
Sept. 9, 2011
Buysight CMO Jeff Weitzman will lead two separate sessions at DMA:2011 in Boston, MA October 3-5, 2011. His first session will address how retailers can be successful using online display advertising by focusing on buyers, not audiences, and the second session will deal with vendor/client relationships and creativity in the direct marketing space. (read full text...)
Buysight Exec Speaking at OMMA Global NY
Sept. 9, 2011
Weitzman will join moderator Chris Moore of Redpoint Ventures and industry executives at OMMA Global to discuss the state of the online display advertising industry. (read full text...)
Buysight Announces Quickstart Retargeting Program For E-Tailers
June 15, 2011
Buysight, a leader in online performance advertising, announced today that it was offering a money-back guarantee to qualified retailers in its new Quickstart Program. The new program takes the risk and the hassle out of getting started with remarketing with a money-back guarantee and support of common product feeds and new page tag integration options. (read full text...)
Buysight Brings Display Ads Closer to “Buy It Like Search” Nirvana For Advertisers
June 15, 2011
Buysight, a leader in online performance advertising, announced new platform features today that begin to create a marketplace for intent-based advertising where advertisers can bid on real-time, in-market shopping behaviors the way they bid on keywords in paid search. (read full text...)
CEO Shaukat Shamim Steps Up to CEO Soapbox at Digital Media Summit
June 8, 2011
Shamim will relate Buysight’s experience generating incremental sales for advertisers through performance-based campaigns using real-time user-intent targeting. (read full text...)
Buysight CEO to Speak at eG8 Forum in Paris, France
May 18, 2011
CEO Shaukat Shamim will join moderator Esther Dyson on a panel at the eG8 Forum in Paris, France on May 25, 2011. Shamim will join a panel of Internet media and advertising leaders to discuss the art of the startup at the intersection of media and marketing. (read full text...)
Buysight Execs Speaking At Industry Events This Week
May 4, 2011
Buysight CEO and Founder Shaukat Shamim will take the stage at Digital Hollywood Spring in Marina Del Ray, CA and CMO Jeff Weitzman will lead a panel at Digiday: Target in New York City, each on Thursday, May 5. From 11:05 a.m.-12:20 p.m. PT, Shamim will discuss targeted advertising and analytics on the panel titled “Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting.” Weitzman will moderate a panel discussing online retail marketing titled "Targeting for Retail Marketing." (read full text...)
Buysight Appoints Veteran Executive Phu Hoang as Chief Strategy Officer
March 9, 2011
Buysight, a leader in online performance advertising, announced today that Phu Hoang has joined as chief strategy officer. As part of the executive management team under CEO Shaukat Shamim, Dr. Hoang will drive strategy as well as execute against corporate goals and initiatives. Dr. Hoang spent 12 years with Yahoo!, and as executive vice president was responsible for leading many of the company’s core properties, including search marketing, display advertising, shopping and auctions. (read full text...)
CEO Shaukat Shamim to Discuss Advertising Accountability at Media Summit: 2011
March 8, 2011
Shaukat Shamim will take the stage at Media Summit: 2011 in New York City on Thursday, March 10. From 2:15-3:30 p.m. Eastern. Shamim will tackle advertising accountability in a time when advertising technology is driving toward a real-time marketplace, transforming online display advertising, and relate Buysight’s experience helping clients take advantage of this new world. (read full text...)
CEO Shaukat Shamim to Discuss Maximizing Ad Spend and Managing Display Media Buys at eTail West and OMMA Global
Feb. 22, 2011
CEO Shaukat Shamim will lead thought-provoking, insightful discussions at two industry events this month: eTail West, February 22-25 in Palm Desert, CA, and OMMA Global, February 28-March 1 in San Francisco, CA. In his presentations, Shamim will discuss how retailers can maximize their investment in social and other online channels and the benefits of and challenges for media buyers working with DSPs. (read full text...)
Buysight Continues to Strengthen Sales and Management Team to Support Increasing Demand and Focus on Data Insights
Oct. 12, 2010
Buysight, a leader in online performance advertising, today announced that it has hired former Adify executive Richard Johnson as senior vice president of sales. Additionally, the company has selected data and analytics expert Don Vilen to serve as chief scientist to further extend Buysight’s leadership in turning e-commerce data into insights for online advertisers. In their new roles, Johnson is responsible for the management and strategic direction of all sales efforts for the company while Vilen will develop a data roadmap for the company. Also new to the Buysight sales team, Maurice Moore has joined the company as vice president of Midwest sales and strategic accounts, reporting to Johnson. (read full text...)
Permuto Becomes Buysight; New Name Reflects Focus on Transforming Data into Insights that Help Sellers Connect with Shoppers Who Are Ready to Buy
Sept. 27, 2010
Permuto, a leader in online acquisition, remarketing, and real-time brand advertising, today announced a corporate name change at the Shop.org 2010 Annual Summit. From the start, the company has succeeded in unlocking the full potential of display advertising by drawing insight from data about in-market shoppers and delivering personalized, product-specific advertising on behalf of its clients. Effective immediately, the company becomes Buysight, Inc.—a brand the executive team feels more accurately reflects the benefit its products provide to its clients. Additionally, Buysight is announcing that Ash Patel, former executive vice president and chief product officer of Yahoo!, has joined the company’s board of directors. (read full text...)
Permuto Appoints Former Yahoo VP Jayesh Bhayani to CTO Role and Expands Technical Team
Aug. 10, 2010
Palo Alto, CA–August 10, 2010–Permuto, a leader in online performance advertising, today announced that Jayesh Bhayani and Gaurav Khot have joined the company as it continues to bolster its already-robust technical team. Bhayani will lead the company’s technology growth and development as chief technology officer and vice president of engineering, bringing a unique background in both search and display advertising systems and the development of both full-service and self-service platforms. (read full text...)
Jeff Weitzman Joins Permuto as Chief Marketing Officer
June 16, 2010
Permuto (http://permuto.com), a leader in online performance advertising, today announced that Jeff Weitzman, a veteran online industry executive who was most recently CMO of Common Sense Media, has joined the company as part of the senior management team. As chief marketing officer, Weitzman will be responsible for managing all aspects of marketing for Permuto. (read full text...)
Armin Ebrahimi, Former SVP of Product Engineering for Yahoo!, Joins Online Advertising Company Permuto
May 19, 2010
Permuto (http://permuto.com), a leader in online performance advertising, today announced that Armin Ebrahimi has joined the company as part of the senior management team. In his new role as chief operating officer, Armin will be responsible for managing and operating Permuto's business lines, including product development, engineering and IT, business intelligence and operations, as well as finance. (read full text...)
Heels.com Achieves Remarkable Return on Ad Spend Using Permuto’s Buyer Acquisition Channel
May 3, 2010
Permuto, an online advertising company, announced today that it is successfully customizing ads and scoring the real-time purchase intent for over 65 million consumers, equivalent to roughly 42 percent of the U.S. online shopping population. Utilizing this data, the company can deliver an industry first: return on ad spend (ROAS) that is on par with search engine marketing (SEM) for top e-commerce retailers and merchants. Permuto's acquisition channel for e-commerce has outperformed traditional display campaigns by 379 percent, comparison shopping engine performance by 25 percent and resulted in a return on ad spend within three percent of SEM for Heels.com. (read full text...)
Permuto Launches “Active Shopper Report” Revealing Top 20 Products for 2009 Holiday Season and Trends to Watch
Dec. 4, 2009
arch-Style Display Advertising Platform Aligns with Leading Comparison Shopping Sites PriceGrabber.com and Like.com to Unveil Online Shopping Trends and Opportunities for Retailers Plasma & LCD televisions, Digital Cameras, and Laptops Dominate the List for Most Searched Product Categories for Holiday Gift Items of 2009 (read full text...)
Permuto Joins the Network Advertising Initiative and Receives TRUSTe Certification for Privacy Standards
Oct. 14, 2009
Permuto (www.permuto.com), a new company bringing the same level of performance and measurability of search engine marketing to display advertising, announced today that it has been accepted as a member of the Network Advertising Initiative (NAI), the leading self-regulatory program for online behavioral advertising. In addition, Permuto announced it is now certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. (read full text...)
Permuto Launches All-Inclusive Solution Bringing Performance and Measurability of Search to Display Advertising
Sept. 22, 2009
LAS VEGAS, NV, Shop.org – September 22, 2009 –– Permuto (www.permuto.com), a new company bringing the same level of performance and measurability of search engine marketing to display advertising, officially launched today at the Shop.org conference. Permuto’s flagship product, ShopperConnect™, is a new all-inclusive advertising platform and network for retail merchants and brands that integrates shopping data, dynamically-optimized creative, media buying, backend reporting and ROI calculation – all in one solution, eliminating the need for marketers to piece together these various offerings on their own. (read full text...)
