Permuto Launches All-Inclusive Solution Bringing Performance and Measurability of Search to Display Advertising
Sept. 22, 2009
LAS VEGAS, NV, Shop.org – September 22, 2009 –– Permuto (www.permuto.com), a new company bringing the same level of performance and measurability of search engine marketing to display advertising, officially launched today at the Shop.org conference. Permuto’s flagship product, ShopperConnect™, is a new all-inclusive advertising platform and network for retail merchants and brands that integrates shopping data, dynamically-optimized creative, media buying, backend reporting and ROI calculation – all in one solution, eliminating the need for marketers to piece together these various offerings on their own.
ShopperConnect’s proprietary system accurately tracks and determines an online consumer's ActiveShopper™ Score for millions of individual products. This score enables Permuto to deliver highly-personalized, relevant, and attractive offers to shoppers, both new and returning, and provides merchants a powerful channel to tap into the 80%+ reach of online display advertising, with greatly enhanced conversion rates and search-style depth. Already, recognized shopping sites like Heels.com, Like.com, and others have tapped into ShopperConnect to engage active online shoppers.
“Online display advertising is a fantastic way for merchants and brands to reach their target audience, but it is plagued by poor measurability, analytics and performance, and is traditionally low in return compared to search engine marketing,” said Shaukat Shamim, CEO and co-founder. “The reach of online display advertising is 3-4 times the size of SEM, so ShopperConnect represents a huge opportunity to create significant value for our partners – all in one comprehensive solution.”
The key driver of ShopperConnect is the ability to observe and analyze ActiveShoppers, online buyers who are far enough along in the “intent to purchase” process to be highly valuable to brands and merchants. An ActiveShopper Score calculates a consumer’s likelihood to purchase a virtually unlimited range of individual products, at the SKU level, determined by combining user observations, inferred related products, and page context. Permuto then helps merchants reach their target audience by serving dynamically-generated, highly-relevant product and brand-specific offers to them.
Merchants are able to control the type, layout and design of their personalized, dynamic offers through a self-service, search marketing style portal that provides expert visibility into target audiences, product categories, shopping activity, performance and billing. Marketers have full access to the portal and can configure campaigns manually.
“At Like.com, we believe the visual side of online shopping is crucial, as it’s extremely difficult to describe your ideal pair of earrings or shoe by typing in search terms. That’s why Permuto’s ShopperConnect was such an ideal solution for us,” said Munjal Shah, CEO of Like.com. “Permuto lets us keep the visual branding for our display ads – the same look and feel that customers have come to expect on our site, coupled with fantastic visibility into our target audience, product categories, shopping activity, performance and billing.”
The ShopperConnect Network is comprised of a distinct set of solutions designed for merchants and brands to engage with new and returning shoppers:
- ShopperConnect Engage – a first-of-its-kind solution that helps merchants acquire and connect with new consumers by automatically generating thousands of dynamic ad campaigns based on their product catalog and shoppers’ interests in specific products and services.
- ShopperConnect ReEngage - Serves personalized, product-level dynamic ads to customers who were shopping on a merchant’s site, but left before the transaction was completed.
- ShopperConnect Reach - Delivers brand marketers a high-quality, brand-safe and carefully-selected network of themed shopping-oriented websites to reach ActiveShoppers. The network includes online retailers, comparison shopping engines, review sites, sale & bargain sites, and product-oriented blogs.
“Permuto’s ShopperConnect is the perfect solution for Heels.com to re-engage customers and keep them coming back for excellent deals and offers thanks to the dynamic, highly targeted display ads that Permuto is able to serve,” said Eric McCoy, CEO of Heels.com. “It’s a win-win situation – not only do our customers enjoy the enhanced online shopping experience, but our marketing department appreciates the advanced measurability and analytics that ShopperConnect provides. Not since our text-based search ad campaigns have we enjoyed this type of ROI – and we can’t wait to see how it will impact holiday sales. We compared Permuto with other vendors and they consistently came out on top in terms of effectiveness and effort required from us.”
Permuto will launch ShopperConnect at the Shop.org conference in Las Vegas, booth #644.
Permuto, Inc. (www.permuto.com) is developing a unique online advertising solution that will greatly increase the value and effectiveness of display advertising, through its ShopperConnect™ Network. The company has an experienced world-class management team formerly from Yahoo!, DoubleClick, Oracle, and Microsoft with leading technology and domain expertise. In October 2008, Permuto, Inc. raised $6.05M Series A from Rembrandt Ventures, Onset Ventures, Reid Hoffman, and SoftTech VC.