CEO Shaukat Shamim to Discuss Maximizing Ad Spend and Managing Display Media Buys at eTail West and OMMA Global
Feb. 22, 2011
Palo Alto – February 22, 2011 – Today, Buysight, a leader in online performance advertising, announced that its Chief Executive Officer, Shaukat Shamim, will lead thought-provoking, insightful discussions at two industry events this month: eTail West, February 22-25 in Palm Desert, CA, and OMMA Global, February 28-March 1 in San Francisco, CA. In his presentations, Shamim will discuss how retailers can maximize their investment in social and other online channels and the benefits of and challenges for media buyers working with DSPs.
At eTail West, on February 24 at 3:30 p.m., Shamim will participate on a panel on day two of the main conference agenda titled, “The Social Media Shift: Maximizing Your Investment Through Concise Strategy Development.” During his session, Shamim will discuss how social media fits into a well-rounded digital strategy for multi-channel retailers. Panelists will walk through tactics to maximize investment in the social channel, and ensure the channel maps back to ROI and growth goals for the organization. Co-panelists include Peter Tahmin, VP of Ritzpix.com and online retail for Ritz Camera and Image, Dave Haber of Ice.com, and Cam Balzer, VP of marketing for Threadless.com.
Buysight will also be exhibiting at Booth #20 in the eTail Solution Zone February 23 and 24.
The following week at OMMA Global, on February 28 at 11:30 a.m., Shamim will answer the question, “DSP or Not DSP?” alongside co-panelists from Accordant Media, AKQK, Cadreon, Red Aril and Run, Inc. During this session, panelists will discuss the pros and cons of building, buying and utilizing a DSP to manage display media buys and provide a landscape of the current options available for media buying businesses today.
About Buysight, Inc.:
Buysight is building the world’s most valuable index of consumer purchase intent, history, and activity data and transforming it into insight to unlock value for both buyers and sellers. Through its Buyer Intent Map and Real-Time Shopper Marketplace, Buysight accurately predicts what over 100 million individual shoppers want to buy and connects them to companies that best meet their needs with instantly personalized, relevant offers for products they are interested in. Through its acquisition, remarketing, and branding programs, Buysight delivers increased visits and conversions and lowers its clients’ cost of marketing.
Headquartered in Palo Alto, CA, Buysight was founded in 2008 by pioneers in display and search advertising. For more information, please visit www.buysight.com.
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