Buysight Brings Display Ads Closer to “Buy It Like Search” Nirvana For Advertisers
June 15, 2011
New Platform Features To Create Competitive, Transparent Marketplace for Purchase Intent-Based Ads
Palo Alto, CA–June 14, 2011 – Buysight, a leader in online performance advertising, announced new platform features today that begin to create a marketplace for intent-based advertising where advertisers can bid on real-time, in-market shopping behaviors the way they bid on keywords in paid search. The new features include a completely revamped campaign analysis portal and category-level cost-per-click pricing, along with new product feed options and page tagging partnerships that greatly simplify campaign set up for new advertisers.
The new features come as Buysight continues to expand its Real-Time Shopper Marketplace™, where retailers and other advertisers can target advertising based on the real-time purchase intent of over 100 million shoppers. Building on successful remarketing programs, the Marketplace allows Buysight advertisers to use its proprietary Buyer Targeting system to reach new customers, bringing real scale without sacrificing the search-like performance of remarketing campaigns. Results from early adopters in the Marketplace show display ads with Buyer Targeting produced a 500-800% lift in click-through rates (CTRs).
The Marketplace delivers advertisers incremental customers and sales on a pay-for-performance basis. The new features announced today give advertisers insight into and control over their return on ad spend and campaign volume. “With this combination of performance and control, Buysight has created a platform that gives direct response advertisers a real alternative to paid search using the unmatched inventory volume available with display,” said Shaukat Shamim, CEO and Founder of Buysight. “Buysight’s mission is to make it as easy and efficient for our clients to boost sales and profit through display ads as it is through paid search, and today we’re a big step closer to that reality.”