Press Releases

Buysight Announces Quickstart Retargeting Program For E-Tailers

June 15, 2011

Offers Money-Back Guarantee

San Diego and Palo Alto, CA–June 14, 2011 – Buysight, a leader in online performance advertising, announced today that it was offering a money-back guarantee to qualified retailers in its new Quickstart Program. The new program takes the risk and the hassle out of getting started with remarketing with a money-back guarantee and support of common product feeds and new page tag integration options.

“It’s always a challenge for a small to mid-size online retailer to dedicate technical resources to getting page tags placed and a product feed customized for a new vendor. If we can work with our clients’ existing setup, everyone wins,” said Richard Johnson, SVP of Sales for Buysight. Buysight had required retailers to use a specific product feed format, but today announced support for a variety of commonly used feed formats that many merchants already have built into their ecommerce platform software. New support for tag management systems from third parties including BrightTag, Coremetrics, Certona, Mercent, and major ad serving platforms has also been rolled out to existing and new clients.

The Quickstart program includes a novel money-back guarantee. Participants can run a new remarketing program and see the outstanding results they get without any financial risk. “We decided to put our money where our mouth is, so to speak,” said Shaukat Shamim, CEO and Founder of Buysight. “Merchants should consider remarketing a required part of their customer relationship management. If someone is interested enough to visit your store, getting them to come back and buy has a very high return on investment. We wanted to go to Internet Retailer and make this an easy decision for the merchants that haven’t tried it yet.”

The Quickstart program is being offered to clients at the Internet Retailer Conference & Expo in San Diego, and for a limited time in July.